Artemis founder and CEO Noël Duan had a clear vision for her brand strategy. That was all the guidance we needed. We always look for the clearest, most direct visual translation of a brand message, and with Noël, we had our campaign mapped out within a week after just two creative calls. "Royalty" is the first commercial to be released.

From there, we moved into dog casting and concept art. Noël's direction remained decisive throughout. Naturally, her personal touches as a founder and dog mom made the cut. Once the concept art was selected, we went straight to production, chose our music, and three weeks after our briefing call, we were watching the finished film.

Midjourney • Nano Banana • Kling • Premiere • Resolve • Flame