Vidal Sassoon is one of the rarest of clients. To work for Vidal Sassoon is to work with a cultural icon.

From the outset, we agreed that the commercial should capture the spirit of an era the brand helped define. Guided by Vidal Sassoon’s creative team, we turned our attention to one of the young Vidal Sassoon's most consequential creations: the groundbreaking 1963 signature cut that helped shape the look of Swinging London.

Every element - from casting and location to wardrobe and make-up - was carefully orchestrated to lead the viewer’s eye toward the true star of the film: the designed hair itself. The result is a celebration of Vidal Sassoon’s unique cutting technique and a tribute to his understanding of enduring beauty.

Nano Banana • Kling • Premiere • Resolve • Flame