Shortly after the Zhejiang Geely Holding Group completed its acquisition of Volvo Cars in 2010, it entrusted A FORCE UNKNOWN creative director Juergen Bollmeyer to direct one of its initial brand campaigns: Designed Around You.

Juergen considered it a privilege. Naturally, we chose Volvo for one of our case studies, featuring captivating, product-accurate car-running footage. This case study is for educational purposes only. 


Midjourney, Nano Banana, Kling, Premiere, Resolve, Flame